Tourism - Marketing & Impact Assessment Unit
The main functions of the Tourism Marketing Unit within this Division are to develop, monitor and review the overall policy framework for tourism marketing and to coordinate Departmental policy input in relation to the EU, North-South and East-West Co-operation. The high-level objective of the Impact Assessment Unit is to facilitate the implementation of the new strategy for Irish tourism 2003-2012 presented to the Minister on 30th September 2003. Specfically the Unit is involved in the following activities:
Tourism Marketing
- Management of the Department’s tourism marketing Vote under subheads B2 (Tourism Ireland's Pay and Overheads) and B4 (Tourism Marketing Fund), including the preparation of annual and multi-annual budgets for tourism marketing;
- Monitoring the implementation of Tourism Ireland and Failte Ireland's marketing programmes in line with agreed objectives and targets;
- Ensuring appropriate corporate governance mechanisms are in place for marketing expenditure;
- Servicing and maintaining liaison arrangements with Tourism Ireland and Northern Ireland Department of Enterprise Trade and Investment;
- Supporting overseas Ministerial visits for tourism promotion purposes.
North-South and British-Irish Coordination
- Coordinating the Department's input to the overall policy framework for North/South and British-Irish co-operation.
EU Coordination
- Co-ordinating the Department's input to general EU policy issues and ensuring the Department's requirements under the EU Oireachtas Scrutiny Act 2002 are met;
- Servicing the Department's engagement with international aspects of Irish tourism policy through the European Union, OECD and other relevant international fora.
Impact Assessment
- Providing the Secretariat for the Tourism Strategy Implementation Group;
- Monitoring areas of policy and action that impact in a significant manner on the development of tourism and continual review of strategy to reflect changing circumstances;
- Influencing and shaping developments, in conjunction with the Tourism State Agencies, on a broad range of Government policies that affect tourism–particularly relating to access, macroeconomic policy, environmental best practice and sustainability, rural development and policy research;
- Facilitating the cross-department input into key strategic Government policies.
Information available and contact points
General information in respect of tourism marketing activities and programmes operated by Fáilte Ireland and Tourism Ireland Ltd. are set out in a range of publications available directly from them.
Fáilte Ireland
Baggot St. Bridge,
Dublin 2.
Tel: (353 1) 602 4000
Fax: (353 1) 855 6821.
or
Fáilte Ireland
Amiens Street,
Dublin 1.
Tel: (353 1) 884 7700
Fax: (353 1) 855 6821.
or
Tourism Ireland
5th Floor, Bishop's Square,
Redmond's Hill,
Dublin 2
Tel: (353 1) 476 3400
Fax: (3531) 476 3666
Web: http://www.ireland.ie (Consumer)
Web: http://www.failteireland.ie (Corporate)
Web: http://www.tourismireland.com
For Departmental information, contact:
Tel: (353 1) 6313992
Fax: (353 1) 6313853
Email: Tourismmarketing@dast.gov.ie
TOURISM POLICY REVIEW GROUP
Latest news
The Tourism Strategy Implementation Group (TSIG) is at
present preparing a progress report, for presentation to the Minister, which
will include an assessment of progress on issues since the publication of
the New Horizons Report and recommendations for a strategic review.
The Group was appointed in May 2006 for a two-year period and its remit
is to advise the Minister on implementation of the outstanding recommendations
of the report New Horizons for Irish Tourism: An
Agenda for Action and to work with the tourism industry and other
Government Departments and Agencies to address a number of key areas. Membership
of the Group and other details are available in the Press Release
Background
The report New Horizons for Irish Tourism: An Agenda for Action, published in September 2003, set out a strategy for Irish Tourism from 2003-2012.
In 2004 the Tourism Action Plan Implementation Group (TAPIG) was appointed to monitor implementation of the 76 recommendations contained in the report. In March 2006 TAPIG presented their final progress report to the Minister. In this, the Group noted that by the end of 2005 good progress had been made on 82% of the Review Groups recommendations. The full progress reports are available on the publications page of the Department's website.
The membership of the Tourism Policy Review Group, the Tourism Action Plan
Implementation Group and their terms of reference, are available on the
Tourism
Review website.